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What is it about Misfits Market?

What is it about Misfits Market

Misfits Market is an online grocery store that specializes in selling imperfect fruits and vegetables at a discounted price. The company was founded in 2016 by Abhi Ramesh and Dan Ratner with the mission to reduce food waste and make healthy eating more affordable. As of 2019, Misfits Market has raised over $130 million in funding and serves customers in all 50 states.

The majority of produce sold by Misfits Market is what would typically be considered "imperfect" or "ugly" fruits and vegetables. This produce is often rejected by grocery stores due to cosmetic blemishes, but is perfectly safe to eat. By selling this produce at a discounted price, Misfits Market is able to reduce food waste while also making healthy eating more affordable for customers.

In addition to produce, Misfits Market also sells a variety of other grocery items including meat, dairy, and pantry staples. The company offers two subscription box options as well as a la carte items that can be purchased without a subscription. Misfits Market has a 100% satisfaction guarantee and offers free shipping on all orders over $35.

If you're looking for a convenient way to get your hands on some fresh, affordable produce, then Misfits Market is definitely worth checking out. With their mission to reduce food waste and make healthy eating more affordable, you can feel good about supporting this company. Plus, who doesn't love getting a discount on their groceries?

Misfits Market vs Imperfect Foods

Misfits Market is most similar to Imperfect Foods, another company that sells imperfect produce at a discount. However, there are some key differences between the two companies.

For one, Misfits Market offers a wider variety of products than Imperfect Foods. In addition to produce, Misfits Market also sells meat, dairy, and pantry staples. They also offer two subscription box options as well as a la carte items that can be purchased without a subscription.

Another key difference is that Misfits Market offers free shipping on all orders over $35. This is a great perk if you plan on doing your grocery shopping online. Imperfect Foods, on the other hand, charges a $5 shipping fee on all orders.

When it comes to pricing, Misfits Market and Imperfect Foods are very similar. Both companies sell their products at a discount compared to traditional grocery stores. However, Misfits Market typically has slightly lower prices than Imperfect Foods.

Overall, Misfits Market is a great option for anyone looking for an affordable, convenient way to buy imperfect produce. If you don't mind the occasional blemish, then you can definitely save some money by shopping with Misfits Market.

Misfits & Sustainability 

Misfits Market is a very sustainable company. Their mission is to reduce food waste and make healthy eating more affordable. By selling "imperfect" produce at a discounted price, Misfits Market is able to reduce food waste while also making healthy eating more affordable for customers.

In addition to their commitment to reducing food waste, Misfits Market also has a number of other sustainable practices in place. For example, they use recycled materials for their packaging and offer free shipping on all orders over $35. They also have a 100% satisfaction guarantee so that you can be sure you're happy with your purchase.

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